Revenue attribution exclusions in site settings, with thank-you and order-confirmation paths listed under Exclusions.

Changelog

Exclude pages from revenue attribution

Post-checkout thank-you pages could claim revenue credit: their pageview lands right before the payment webhook, so last-touch attribution saw them as the “last page before purchase” even though they did no selling.

You can now exclude pages under Settings → Exclusions → Revenue attribution. Excluded pages keep counting in traffic, conversions, and funnels; they just never take revenue credit. The change applies retroactively to past purchases. Details in Filter your visits.