Funnels

Measure where visitors continue or drop off across important paths and events.

Funnels help you understand how people move through a flow on your site. A funnel is a list of steps, such as viewing a pricing page, starting signup, and completing signup.

Use funnels for flows where the order matters:

• Marketing page to signup
• Pricing page to checkout
• Trial start to activation
• Product page to purchase
• Documentation page to install action

Create a funnel

Open your site in Kobbe, go to Funnels, and create a funnel with at least two steps.

Each step can be one of two types:

Step type	Use it for	Example
Page path	A pageview on a specific path	/pricing
Custom event	An action tracked with Kobbe events	Signup completed

Keep step names consistent. If your site sends a custom event called Signup completed, use that exact event name in the funnel step.

Read a funnel

The funnel chart shows how many visitors reached each step in order.

• Visitors is the number of visitors who reached that step after reaching the previous step.
• Conversion is the percentage that moved from the previous step to this step.
• Drop-off is the percentage that stopped before reaching this step.
• Total conversion is the percentage that reached the final step from the first step.

For example, if 1,000 visitors viewed /pricing and 120 completed Signup completed, the total conversion is 12%.

Use page paths

Page path steps match the path Kobbe stores for pageviews. Query strings are removed for privacy, and hashes are included only when hash page paths are enabled, so use paths like:

/pricing
/signup
/checkout/success

Do not include full URLs or query strings. Include fragments only if the site uses data-track-hash.

Use custom events

Custom event steps are useful when the important action does not have its own page. For example:

window.kobbe?.track("Signup completed", { plan: "starter" });

You can also use data-kobbe-event attributes for click-based steps:

<button data-kobbe-event="Checkout started">Start checkout</button>

For section engagement, you can use scroll tracking. Scroll events are normal custom events, so viewed_pricing can become a funnel step before Checkout started.

If your funnel crosses different root domains, use Cross-domain tracking only after checking the privacy and consent rules that apply to your country, region, audience, and legal basis.

Do not send personal data in event names or event properties.

Do not exclude pages or events that are part of a funnel. See Reduce usage for safer ways to lower event volume.

Privacy

Funnels use the same privacy-friendly analytics data as the rest of Kobbe. They do not use cookies, localStorage, or persistent user profiles. Visitor matching is based on Kobbe’s short-lived anonymous visitor signal, which rotates and is not designed to identify people across long periods.