Shopify revenue attribution

Attribute Shopify order revenue to Kobbe journeys.

Use Shopify when you sell through a Shopify Online Store and want to connect orders back to Kobbe traffic.

Kobbe listens for orders/paid webhooks and reads kobbe_attribution_id from order note attributes.

Setup

1. Enable Shopify in Site settings → Integrations → Revenue attribution.
2. Copy the Kobbe webhook URL.
3. In Shopify Admin, create a custom app or notification webhook.
4. Subscribe to Order payment (orders/paid).
5. Copy Shopify’s webhook signing secret into Kobbe.

Tracker and cart attributes

Load the full tracker with revenue attribution and automatic Shopify cart sync:

<script
  defer
  data-token="YOUR_SITE_TOKEN"
  data-revenue-attribution="true"
  data-shopify-cart-attribute="true"
  src="https://app.kobbe.io/tracker.full.js"
></script>

When data-shopify-cart-attribute="true" is set, Kobbe writes kobbe_attribution_id to the cart via /cart/update.js on each page load.

You can also set the attribute manually before checkout:

const attributionId =
  window.kobbe?.getAttributionId?.() ?? window.kobbe?.attributionId;

if (!attributionId) return;

const body = new FormData();
body.append("attributes[kobbe_attribution_id]", attributionId);

fetch(window.Shopify.routes.root + "cart/update.js", {
  method: "POST",
  body,
});

Limitations

Cart attributes work reliably on the standard Add to cart → Checkout flow.

Buy It Now, Shop Pay, and other accelerated checkout buttons may not carry cart attributes through to the order. If most of your sales use accelerated checkout, attribution coverage will be incomplete until you add a Checkout UI extension or line-item property workaround.

Webhook

Shopify signs webhooks with X-Shopify-Hmac-Sha256. Kobbe verifies the HMAC of the raw request body using your saved signing secret.

The paid order payload should include note_attributes with kobbe_attribution_id when the cart attribute was set before checkout.