Sources on the dashboardReferrers, hostnames, traffic channels, and AI-related referrers in the Sources breakdown.
The Sources breakdown explains where visits came from: sites that linked to you, your own hostnames, grouped channels, traffic attributed to AI tools when referrers match known patterns, and a Bots tab summarizing automated traffic Kobbe filtered out before it reached your stats.
For marketing links with UTM parameters, use the dedicated UTM campaigns page. Campaign tracking is opt-in and stores only allowlisted UTM fields, not full query strings.
What you see
| Angle | What it means |
|---|---|
| Referrers | The site or URL that sent the visitor when that signal exists. |
| Hostnames | The hostname visitors used to reach your site. |
| Channels | Grouped classes such as direct, search, social, and referrals. |
| AI / tools | Referrals from assistants and search-style tools when identifiable. |
| Bots | Filtered automated traffic: how many hits were kept out of your stats, their share of requests, and why they were filtered. See Bot filtering. |
Subdomains
If you track multiple hosts as one site (for example www and app), hostname rows reflect how visits were split across those hosts. See Track across subdomains.