kobbe

Install with Google Tag Manager

Load the Kobbe tracker through Google Tag Manager.

You can deploy Kobbe from GTM with a Custom HTML tag. You still need the site token from Add the tracker.

Steps

  1. In GTM, create a Custom HTML tag.
  2. Paste:
<script
  defer
  data-token="YOUR_SITE_TOKEN"
  src="https://app.kobbe.io/tracker.js"
></script>
  1. Set Triggering to All Pages (or the subset you want measured).
  2. Publish the container.

Use Consent or “Consent Initialization” triggers if your site requires CMP gating. Only fire the tag after analytics consent when that matches the rules that apply to your country, region, audience, and policy.

Verify

Use GTM preview mode, load a page, then confirm the request and Kobbe traffic.

Next steps