Install on WordPress
Add the Kobbe tracker to WordPress (theme, child theme, or header plugin).
WordPress needs the script on every front-end page. Token: Add the tracker.
Tracker snippet
<script
defer
data-token="YOUR_SITE_TOKEN"
src="https://app.kobbe.io/tracker.js"
></script>
Theme header (classic)
- In the admin, go to Appearance → Theme File Editor (or edit files over SFTP).
- Open
header.phpin your active theme (prefer a child theme so updates do not wipe the change). - Paste the snippet before
</head>orwp_head().
Block themes (FSE)
Use Appearance → Editor → Templates and add a Custom HTML block in the template head area if your theme exposes it, or use a small mu-plugin / header & footer scripts plugin that prints the snippet on wp_head.
WooCommerce stores
Storefront pages are still WordPress templates — the same snippet applies. See also WooCommerce for funnel-specific notes.
Verify
Visit the public site (not /wp-admin), then check Kobbe.
Next steps
- Exclude visits to drop admin or editor traffic
- Custom events